Writing Daily Emails with ChatGPT: My Surprising Results
TL;DR: The Big Takeaway
To build & monetize an email list or newsletter STOP tracking vanity metrics like open rates or just getting more subscribers. That doesn’t get you paid. Here’s 4 principles that does.
1. Focus on attracting buyers rather than freebie seekers
2. Use lead magnets as a way to get your prospects up against the ‘next challenge’ – the logical next step should be your offer
3. Avoid losing readership by keeping your emails fun. Turn your daily life into bite sized ‘mini tv shows’ that can be used for your emails or newsletter.
4. When promoting offers to your email list, always include an upsell that removes effort from implementing what they just bought
By the end of this, youâll know how to attract the right people, what to say in your emails, and how to get subscribers to stick around and buy.
Letâs dive in.
The Email List Mistake Thatâs Costing You Thousands
Iâve seen it too many times. Someone spends months collecting leads, then complains: âMy list isnât converting.â
And the reason? They attracted the wrong people from day one.
I remember a client who came to me frustrated. He had a list of 5,000 people but barely made any sales. When we dug deeper, we realized he had been attracting freebie seekersâpeople who loved downloading PDFs but never had any intention of buying. He was dead on Day 1 because his list wasnât built for buyers.
A big list of unqualified subscribers is a ticking time bomb. If youâve ever struggled to monetize your list, this might be the reason. Before we talk about emails or sales, you need the right people on your list.
Power Profit Lever #1: The Right Traffic (Not Just Any Traffic)
The Story: When Bad Traffic Ruined a List
I once had a client who had spent thousands on Facebook ads to grow his list. He was celebrating hitting 10,000 subscribersâuntil he sent out his first promo email.
Crickets.
Only a handful of people clicked. Zero sales. The problem? He had been attracting the wrong audience.
The list was full of tire-kickers who werenât serious about investing in themselves.
What Happens If You Get This Wrong?
Low engagement, meaning your emails end up in spam.
Subscribers who never buy, forcing you to constantly find new leads.
You waste time writing emails that go nowhere.
What to Do Instead
Step 1: Define Your Perfect List Avatar.
I used to review Facebook ads for clients, and one trend stood outâmost people were terrible at knowing who their real customers were. I’d ask, âWhat are their top daily frustrations?â and theyâd say vague things like âmarketing is hardâ or âtime management is tough.â But when we dug deeper, we found GOLD.
One guy was helping hotel owners get more bookings, but his messaging was off. After pushing him to get more specific, he discovered that the biggest pain point was OTAs (Online Travel Agencies) eating 20-30% of their profits. That ONE tweak in his messaging skyrocketed his conversions.
Your ideal subscriber isnât just âsomeone interested in my niche.â They should be:
Able to invest in themselves
Actively searching for a solution
Motivated to take action now
Step 2: Pick the Right Lead Magnet.**
Most people give away something generic, like an eBook or checklist. Instead, think about what immediately solves a problem for your Perfect List Avatar. Thatâs the key to attracting buyers, not just lurkers.
Step 3: Choose Your Traffic Source.**
Organic (slow, but compounds over time): YouTube, podcasts, SEO content
Paid (fast, but requires strategy): Facebook ads, YouTube ads, collaborations
And if you donât know what messaging will resonate? Paid ads are the fastest way to find out.
Power Profit Lever #2: Conversion (Turning Subscribers into Customers)
Now that youâve got the right people, how do you get them to buy? Most businesses stop at just building the listâbut if you donât convert them, youâre missing out on 80% of potential revenue.
The Accidental $12K Discovery
One time, I was working with a client and had two hours to put together a reactivation campaign. No time to overthink itâI just whipped up a Google Doc with a simple offer and a killer headline.
The next day? Five booked calls. One converted into a $12K sale.
Lesson? Your lead magnet should set up your offerânot just be another freebie.
The 3 Elements of a High-Converting Lead Magnet:
Headline that answers a burning question (80% of people decide based on this alone)
A problem-agitate-solve introduction that hooks them in
Soft CTA that nudges them toward your premium offer
Power Profit Lever #3: Retention (Keeping Subscribers Engaged)
The âEmail TVâ Strategy
I once had a client whose emails were all generic tips. No stories. No personality. No edge. And guess what? His audience was tuning him out.
We switched it upâturning his emails into mini TV episodes. Think drama, cliffhangers, and emotional storytelling.
Result? His open rates doubled, and his sales tripled.
Take a look below đ
Each email was like a mini TV episode that…
Broke limiting beliefs that stopped people from booking a call
Told personal stories to build trust (we told stories of my clients fascination with magic & tied it back to his offer)
Mix in social proof (testimonials, client wins, case studies)
Power Profit Lever #4: Ascension (Maximizing Each Leadâs Value)
The $80K Thank You Page Trick
A client was running a product launch and asked, âHow can I make more money from the same customers?â
Instead of sending buyers to a generic âThank Youâ page, we created an Ascension Offer.
Step 1: Right after purchasing, they saw an invite to book a call for a premium offer.
Step 2: The page reinforced their decision with testimonials and success stories.
Step 3: We followed up with a sequence that reminded them why speed and accountability matter.
The result? $80K in additional salesâjust from tweaking the Thank You page.
Power Profit Lever #4: Ascension (Maximizing Each Leadâs Value)
The $80K Thank You Page Trick
A client was running a product launch and asked, âHow can I make more money from the same customers?â
Instead of sending buyers to a generic âThank Youâ page, we created an Ascension Offer.
Step 1: Right after purchasing, they saw an invite to book a call for a premium offer.
Step 2: The page reinforced their decision with testimonials and success stories.
Step 3: We followed up with a sequence that reminded them why speed and accountability matter.
The result? $80K in additional salesâjust from tweaking the Thank You page.
Key Takeaways & Final Thoughts
Alright, letâs wrap this up. If thereâs one thing you take away from this, itâs this: your email list is either a money-making machine⌠or a giant waste of time. The difference? How you build it, how you engage it, and how you monetize it.
Hereâs the no-BS version of what actually works:
1ď¸âŁ If you get traffic wrong, youâre dead before you start. The biggest mistake I see? People obsessing over how many subscribers they have instead of whoâs actually on the list. You need buyers, not just leads.
2ď¸âŁ Your lead magnet should do more than just collect emails. If your freebie doesnât pre-sell your offer, itâs just a fancy giveaway. Instead, think of it as a mini sales letter that gets people primed and ready to buy.
3ď¸âŁ If youâre not emailing daily, youâre leaving money on the table. People donât buy when theyâre readyâyou need to make them ready. And that comes from showing up in their inbox, telling stories, breaking beliefs, and becoming the person they trust.
4ď¸âŁ The real money? Itâs in your existing customers. Most people waste time chasing new leads when they should be maximizing the ones they already have. A simple tweak (like an optimized thank-you page or an Ascension offer) can turn a $300 sale into $30K in lifetime value.
Final Thought
Most businesses struggle because they focus on lead gen and launch cycles, rather than building an email list that actually prints money. But if you set things up right from the start? Your list becomes the ultimate cash machine that works on autopilot.
