Double your sales page conversions with this ChatGPT hack

TL;DR: The Big Takeaway

To build & monetize an email list or newsletter STOP tracking vanity metrics like open rates or just getting more subscribers. That doesn’t get you paid. Here’s 4 principles that does.

1. Focus on attracting buyers rather than freebie seekers

2. Use lead magnets as a way to get your prospects up against the ‘next challenge’ – the logical next step should be your offer

3. Avoid losing readership by keeping your emails fun. Turn your daily life into bite sized ‘mini tv shows’ that can be used for your emails or newsletter.

4. When promoting offers to your email list, always include an upsell that removes effort from implementing what they just bought

By the end of this, you’ll know how to attract the right people, what to say in your emails, and how to get subscribers to stick around and buy.

Let’s dive in.

The Email List Mistake That’s Costing You Thousands

I’ve seen it too many times. Someone spends months collecting leads, then complains: “My list isn’t converting.”

And the reason? They attracted the wrong people from day one.

I remember a client who came to me frustrated. He had a list of 5,000 people but barely made any sales. When we dug deeper, we realized he had been attracting freebie seekers—people who loved downloading PDFs but never had any intention of buying. He was dead on Day 1 because his list wasn’t built for buyers.

A big list of unqualified subscribers is a ticking time bomb. If you’ve ever struggled to monetize your list, this might be the reason. Before we talk about emails or sales, you need the right people on your list.

Power Profit Lever #1: The Right Traffic (Not Just Any Traffic)

The Story: When Bad Traffic Ruined a List

I once had a client who had spent thousands on Facebook ads to grow his list. He was celebrating hitting 10,000 subscribers—until he sent out his first promo email.

Crickets.

Only a handful of people clicked. Zero sales. The problem? He had been attracting the wrong audience.

The list was full of tire-kickers who weren’t serious about investing in themselves.

What Happens If You Get This Wrong?

  • Low engagement, meaning your emails end up in spam.

  • Subscribers who never buy, forcing you to constantly find new leads.

  • You waste time writing emails that go nowhere.

What to Do Instead

Step 1: Define Your Perfect List Avatar.

I used to review Facebook ads for clients, and one trend stood out—most people were terrible at knowing who their real customers were. I’d ask, “What are their top daily frustrations?” and they’d say vague things like “marketing is hard” or “time management is tough.” But when we dug deeper, we found GOLD.

One guy was helping hotel owners get more bookings, but his messaging was off. After pushing him to get more specific, he discovered that the biggest pain point was OTAs (Online Travel Agencies) eating 20-30% of their profits. That ONE tweak in his messaging skyrocketed his conversions.

Your ideal subscriber isn’t just “someone interested in my niche.” They should be:

  • Able to invest in themselves

  • Actively searching for a solution

  • Motivated to take action now

Step 2: Pick the Right Lead Magnet.**

Most people give away something generic, like an eBook or checklist. Instead, think about what immediately solves a problem for your Perfect List Avatar. That’s the key to attracting buyers, not just lurkers.

Step 3: Choose Your Traffic Source.**

  • Organic (slow, but compounds over time): YouTube, podcasts, SEO content

  • Paid (fast, but requires strategy): Facebook ads, YouTube ads, collaborations

And if you don’t know what messaging will resonate? Paid ads are the fastest way to find out.

Power Profit Lever #2: Conversion (Turning Subscribers into Customers)

Now that you’ve got the right people, how do you get them to buy? Most businesses stop at just building the list—but if you don’t convert them, you’re missing out on 80% of potential revenue.

The Accidental $12K Discovery

One time, I was working with a client and had two hours to put together a reactivation campaign. No time to overthink it—I just whipped up a Google Doc with a simple offer and a killer headline.

The next day? Five booked calls. One converted into a $12K sale.

Lesson? Your lead magnet should set up your offer—not just be another freebie.

The 3 Elements of a High-Converting Lead Magnet:

  1. Headline that answers a burning question (80% of people decide based on this alone)

  2. A problem-agitate-solve introduction that hooks them in

  3. Soft CTA that nudges them toward your premium offer

Power Profit Lever #3: Retention (Keeping Subscribers Engaged)

The “Email TV” Strategy

I once had a client whose emails were all generic tips. No stories. No personality. No edge. And guess what? His audience was tuning him out.

We switched it up—turning his emails into mini TV episodes. Think drama, cliffhangers, and emotional storytelling.

Result? His open rates doubled, and his sales tripled.

Take a look below 👇

Each email was like a mini TV episode that…

  • Broke limiting beliefs that stopped people from booking a call

  • Told personal stories to build trust (we told stories of my clients fascination with magic & tied it back to his offer)

  • Mix in social proof (testimonials, client wins, case studies)

Power Profit Lever #4: Ascension (Maximizing Each Lead’s Value)

The $80K Thank You Page Trick

A client was running a product launch and asked, “How can I make more money from the same customers?”

Instead of sending buyers to a generic “Thank You” page, we created an Ascension Offer.

  • Step 1: Right after purchasing, they saw an invite to book a call for a premium offer.

  • Step 2: The page reinforced their decision with testimonials and success stories.

  • Step 3: We followed up with a sequence that reminded them why speed and accountability matter.

The result? $80K in additional sales—just from tweaking the Thank You page.

Power Profit Lever #4: Ascension (Maximizing Each Lead’s Value)

The $80K Thank You Page Trick

A client was running a product launch and asked, “How can I make more money from the same customers?”

Instead of sending buyers to a generic “Thank You” page, we created an Ascension Offer.

  • Step 1: Right after purchasing, they saw an invite to book a call for a premium offer.

  • Step 2: The page reinforced their decision with testimonials and success stories.

  • Step 3: We followed up with a sequence that reminded them why speed and accountability matter.

The result? $80K in additional sales—just from tweaking the Thank You page.

Key Takeaways & Final Thoughts

Alright, let’s wrap this up. If there’s one thing you take away from this, it’s this: your email list is either a money-making machine… or a giant waste of time. The difference? How you build it, how you engage it, and how you monetize it.

Here’s the no-BS version of what actually works:

1️⃣ If you get traffic wrong, you’re dead before you start. The biggest mistake I see? People obsessing over how many subscribers they have instead of who’s actually on the list. You need buyers, not just leads.

2️⃣ Your lead magnet should do more than just collect emails. If your freebie doesn’t pre-sell your offer, it’s just a fancy giveaway. Instead, think of it as a mini sales letter that gets people primed and ready to buy.

3️⃣ If you’re not emailing daily, you’re leaving money on the table. People don’t buy when they’re ready—you need to make them ready. And that comes from showing up in their inbox, telling stories, breaking beliefs, and becoming the person they trust.

4️⃣ The real money? It’s in your existing customers. Most people waste time chasing new leads when they should be maximizing the ones they already have. A simple tweak (like an optimized thank-you page or an Ascension offer) can turn a $300 sale into $30K in lifetime value.

Final Thought

Most businesses struggle because they focus on lead gen and launch cycles, rather than building an email list that actually prints money. But if you set things up right from the start? Your list becomes the ultimate cash machine that works on autopilot.

Did you know there’s one special type of copy that can potentially double sales page conversions?

All it takes is just two sentences for someone to make a buying decision on the sales page. And this normally used to take me days to write. Now with ChatGPT there’s a shortcut.

In this video, I show you a ChatGPT hack, to potentially double sales page conversions by this forgotten copywriting technique.

If you’re struggling to get your sales page conversions up, this hack is for you! I’ll show you how to write effective sales copy that turns scrollers into buyers. By the end of this video you’ll see how to easily pump out what used to take 2-3 days to write.

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Who Is Jules Dan?

I’m Obsessed About The No.1 Asset No One Can Take From You..Email

$23K Per Month & We Were Trying NOT To Sell Jules Set Up His Email Funnel In A Way We Had No Backlash About Selling To My List

We Made $25K From One Of Jules' FREE Emails. He's The Best Copywriter I've Ever Worked With

I Was Reliant On Cold Traffic But Wasn't Doing Anything To Nurture My list. Within The First Month His Emails Brought In $70,000 To The Business

When You’re Ready, Here’s How I Serve YouTube Educators

Subscriber-to-Customer Shortcuts (free)

How the top 1% YouTube educators get 10-20 subscribers a week saying “I’m IN!” to their offers…without making new videos or hurting their brand reputation

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