Power Profit Lever #1: The Right Traffic (Not Just Any Traffic)
The Story: When Bad Traffic Ruined a List
I once had a client who had spent thousands on Facebook ads to grow his list. He was celebrating hitting 10,000 subscribers—until he sent out his first promo email.
Crickets.
Only a handful of people clicked. Zero sales. The problem? He had been attracting the wrong audience.
The list was full of tire-kickers who weren’t serious about investing in themselves.
What Happens If You Get This Wrong?
Low engagement, meaning your emails end up in spam.
Subscribers who never buy, forcing you to constantly find new leads.
You waste time writing emails that go nowhere.
What to Do Instead
Step 1: Define Your Perfect List Avatar.
I used to review Facebook ads for clients, and one trend stood out—most people were terrible at knowing who their real customers were. I’d ask, “What are their top daily frustrations?” and they’d say vague things like “marketing is hard” or “time management is tough.” But when we dug deeper, we found GOLD.
One guy was helping hotel owners get more bookings, but his messaging was off. After pushing him to get more specific, he discovered that the biggest pain point was OTAs (Online Travel Agencies) eating 20-30% of their profits. That ONE tweak in his messaging skyrocketed his conversions.
Your ideal subscriber isn’t just “someone interested in my niche.” They should be:
Able to invest in themselves
Actively searching for a solution
Motivated to take action now
Step 2: Pick the Right Lead Magnet.**
Most people give away something generic, like an eBook or checklist. Instead, think about what immediately solves a problem for your Perfect List Avatar. That’s the key to attracting buyers, not just lurkers.
Step 3: Choose Your Traffic Source.**
Organic (slow, but compounds over time): YouTube, podcasts, SEO content
Paid (fast, but requires strategy): Facebook ads, YouTube ads, collaborations
And if you don’t know what messaging will resonate? Paid ads are the fastest way to find out.