I live with my partner, Stef, in most inconvenient time-zone for the rest of the world…Perth, Australia.
A year into freelancing, I had two six-figure launches under my belt. Helping small, engaged audiences turn into high-revenue businesses felt like second nature to me.
Then, everything crashed.
The next few promotions I ran completely flopped—some made $0, others barely covered costs. What changed? Was I just lucky before? Did I actually know what I was doing? This made me mad, I don’t see myself as a gun-for-hire, I wanna help people with my work.
After breaking down the numbers, I realized a pattern:
📌 The two big winners weren’t just “lucky.” They had three things in common:
👉 That’s when it hit me: monetization isn’t about audience size—it’s about audience trust.
But what cost were people going to build audience trust?
Because if the content machine stopped…the leads & sales dried up.
And their momentum would grind to a halt.
I did some research with Perplexity.ai and I found that 82% of mid-tier creators felt like a caricature of themselves just to feed the algorithm’s hunger.
They were creating content they didn’t enjoy…AND their income was directly tied to the effort they put into content.
Isn’t that really messed up??
Little did I know, the next few years, I’d later develop frameworks to fix this by helping educators outside of YouTube.
Their audience was sick of seeing the same boring CTA in every video or email… “book a call” “book a call” “book a call”.
I had to find another way to monetize their audience…without bothering my clients to make anything new.
I became obsessed with cracking this code—not just making email more effective, but turning forgotten content, untapped IP, and existing audiences into entirely new revenue streams.
Most creators think they need something new to make more money—a new product, new launch, or more content. But the truth? There’s already money sitting inside their business, hidden in the assets they’ve already created.
The results?
💡 Jon Chintanaroad: He had a cold, inactive list of 2,000 people. In 60 days, we turned that into $140,000 in sales—not by launching something new, but by injecting his personality into emails and repositioning what he already had in a way that made people excited to buy.
💡 Black Friday Revenue Revamp: Instead of discounting his $10,000 coaching program, we repackaged an old course, added a win-win incentive, and unlocked new sales from existing content—without lowering the value of his core offer.
💡 Agency Mavericks: They thought their list of 6,500 had maxed out its potential. We repositioned past offers, shifted the messaging to target solo-agency owners, and found an extra $32,000 sitting in their email list—without creating anything new.
But not every client I helped in the high-ticket coaching space saw the same rapid results.
Most of the success depended on the RELATIONSHIP with the list.
That’s when I spotted a trend with my past clients & decided to pivot
I combed through my past clients to figure out why some campaigns did far better than others.
ALL my top results were clients who were YouTube educators.
For example…
💡 Personal Development YouTuber, Hamza: He had 200,000 subscribers but feared monetizing would hurt his brand. We made it extremely difficult to see his pitch. We built a micro-audience inside his audience, which resulted in $24,000 passive cashflow each month. A monetization strategy he actually felt good about.
Or Digital Marketing YouTuber, Wes McDowell. He went from selling one course every three days to two per day—to now pushing for three a day.
Their engaged audiences made things easy peasy. But they were so caught up in making content and running their biz…they were forced to leave money on table putting other fires out.
👉 This is what makes my approach different: I don’t just “do email.” I help YouTube educators turn what they’ve already built into a predictable, high-trust revenue machine—without more content, more ads, or launching new offers from scratch.
The Audience-First Wealth Plan.
Goodwill + relatability + new offers (from old content) + Permission = A highly profitable audience.
“So why does this work? Because it follows the psychology of how people actually buy:
✔ Goodwill – People don’t buy from brands. They buy from people they trust.
✔ Relatability – If they don’t see themselves in your story, they won’t take action.
✔ New Offers from Old Content – You don’t need a new product. You need a new way to position what you already have.
✔ Permission-Based Selling – The easiest way to make sales is to only pitch to people who actually want to hear from you.“*
And it works super well YouTube Educators that already have an engaged audience with an existing offer they want to sell more of.
These guys could only do 2 or 3 things at time to grow their business…
And instead of me trying to take a piece from their sales & marketing teams…
Why couldn’t I just cashflow digital assets they’d given up trying to monetize?
So I changed my business model away from retainer based to 100% performance based.
I knew if I could shoulder the risk and fund…
-The copywriting
-The sales
-The project management
I could help more Youtube Educators get off the content hamster wheel & separate their effort from their income.
Using my Audience-First Wealth Plan on a pay-on-performance-model, everyone wins.
If you only wanna focus on making 1 video a week…
Simplify things so that it’s just you and some contractors…
And take on 1-1 or group coaching out of choice (not necessity)…
I can’t promise partnering with me will help you achieve all this…
But it would remove your need to constantly create new content to pay the pills.
💡 What if, instead of grinding out more content, you could unlock a brand-new revenue stream from what you’ve already built?
That’s exactly what I help creators like you do.
🔎 I’ll personally audit your audience and find the hidden money sitting in your business—with a risk-free coffee chat (no sales pitch, no pressure).
🚀 Here’s how it works:
☕ We grab a virtual coffee. You tell me about your business.
💰 I scan your past content, audience, and digital assets for untapped revenue.
✅ If I find hidden money (I usually do), we decide if it makes sense to work together.
📌 No cost. No commitment. No strings attached.
And because I only work on a pay-on-performance model, I don’t get paid unless I generate profit for you.
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