Rebecca had built an engaged community that trusted her—showing up consistently on weekly livestreams, hosting a podcast, and having real conversations with her audience. But when it came to monetizing that audience through launches, she always felt stretched too thin.
❌ Too many responsibilities—coaching, content creation, and audience growth left little room for launch strategy.
❌ No clear system—each launch felt like starting from scratch, draining time and energy.
❌ Messaging uncertainty—she knew her audience well but wasn’t sure if her emails were optimized for conversions.
“To sit down and write all the emails for my launch while still showing up for my clients? It just felt like too much.”
Instead of overcomplicating things, we focused on what works:
✅ High-Converting Emails – A structured sequence that built anticipation and drove action.
✅ Messaging That Clicks – Emails that spoke directly to her audience’s desires and objections.
✅ Seamless Call-to-Actions – Natural prompts guiding readers to book calls—without feeling pushy.
✅ A Repeatable Process – A launch system she could use again and again.
“I remember reading the copy and even I responded to it! That’s when I knew—if this works on me, it’ll work on my clients.”
Rebecca’s results skyrocketed:
🔥 26 Sales Calls Booked
💰 20 High-Ticket Clients Closed
🚀 $170,000 in Revenue (More than double her last launch)
📩 No Ads, No Funnels—Just a Nurtured Email List
But the biggest win? She actually enjoyed the process.
“In past launches, I was exhausted. This time, I felt energized and ready to do it again. Instead of relief that it was over, I was asking, ‘When’s the next one?’”
“I told him I didn’t really want to sell hard because I’ve got a loyal audience… Selling to YouTube fans is very different from selling to random people, and he managed that really, really well. We made $23K last month while trying not to sell.”
“I kept telling them not to be so salesy—but they kept pushing discount-heavy, flash-sale emails that didn’t align with our values. We just had one of our best sales weeks in a long time ($34,000). Really impressed by the results.”
“I thought story-based emails were too ‘fluffy’—I didn’t see how they’d make a difference. But after switching from fact-based emails to real customer stories, my conversions skyrocketed.”
“Last month, I took a 10-day dream vacation with my best friends, island-hopping in Europe. While I was on a boat, I kept getting texts about new booked calls—and those calls were converting into $9,000 clients. I just approved it before hopping on a flight, and it made $54,000 in revenue while I was gone.
Jules wrote all the emails, sales page copy, and follow-ups for a course launch that brought in over $40,000 in sales—and we’ve done at least $31,000 more in back-end sales since. He even jumped in mid-launch to spot extra opportunities to boost revenue.
“I was relying on cold traffic—LinkedIn, YouTube ads—but wasn’t nurturing my email list. I’d send maybe one email a month, and it wasn’t engaging. Jules took over and turned my list into a consistent revenue source. Over the past 30 days, Jules’ emails brought in seven new clients at $9,800 each”
“Julian has been amazing to work with. Not only is he intuitive with briefs he is also intuititve with his research. We have laready seen an increase in deals being made, which means massive returns for our clients.
Colin Boyd wanted to run a high-profit launch without relying on affiliates, but with his focus on content creation and team management, he didn’t have time to overhaul his launch materials. Without strategic updates, his launches were plateauing at $65 per lead—leaving revenue on the table.
“We hit out highest multi-six figure launch to date!”
I revamped his launch emails, rewrote the sales page, and optimized the offer positioning—no affiliates, just a sharper strategy.
🚀 $247K in total revenue
🔥 38% increase in earnings per lead ($65 → $90)
💰 Highest multi-six-figure launch ever
“We recently ran our best promotion yet—10 closed contracts and the most strategy sessions booked in a single week in 2024. In fact, it was the most strategy sessions booked in our company’s 20-year history. Just from 8 emails, our team closed $225,000 in contracts—a six-figure event, all from email.”
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